Top 5 Beauty Retail Apps in El Salvador Q4 2023 Performance

The fourth quarter of 2023 saw varied performance trends for the top beauty retail apps in El Salvador. Here’s a detailed look at the weekly downloads, revenue, and active users for the leading apps in this category, based on data from Sensor Tower.

Nykaa – Makeup/Beauty Shopping experienced fluctuating weekly downloads, peaking at 279 in the week of October 9. The app's active users saw a general decline from 915 in mid-October to 779 by the end of December.

Perfumerías DRUNI had a notable increase in weekly downloads, with a significant uptick to 69 in the final week of December. Active users also showed an upward trend, reaching 105 by the end of the quarter.

IPSY: Personalized Beauty saw minimal weekly downloads, with the highest being 12 at the end of September. Active users fluctuated slightly, maintaining around 40 for most of the quarter.

Dossier Perfumes, a newer entry, had its highest weekly downloads at 22 in mid-December. The app did not report any active users data for the quarter.

Lush Fresh Handmade Cosmetics had very few downloads, with a slight increase to 9 by the last week of December. No active user data was reported for this app.

For more detailed insights and trends, visit Sensor Tower.